Finally, actually data‑driven.

We find the numbers that matter, go get them, and present them so clearly it doesn't take a data scientist. For a company, that is one reporting platform on your own data. For a region, it is a public site that shows what growth means for the people who live there.

From scattered to clear.

Whether the numbers belong to a company or a region, this is what happens to them.

Illustrative data.

It starts scattered.

The numbers exist, spread across PDFs, spreadsheets, reports, and inboxes, each in its own format.

It becomes one number.

We gather them into one figure you can trust. On its own, one number does not tell you what to do.

One number needs context.

Set over time and against last year, your plan, or a comparison you trust, so you can see whether it is moving and whether that is normal.

Then it becomes clear.

Trends, opportunities, successes, and insights, marked on the chart so anyone in the room can see them.

Then it gets a narrative.

A short, plain explanation of what you are seeing and what to do about it. That is the part that gets used.

We do two things.

For your company

For owners and operators of companies with 20 to 500 people.

Your company's numbers in one place, on a reporting platform you own. The weekly report is ready Monday morning, every meeting works from the same numbers, and when you have a question you email us and get an answer with the numbers behind it.

The report takes daysReady Monday morning
Two reports, two answersOne set of numbers
A dashboard nobody opensBuilt around your questions

For your region

For mayors, parish and city leaders, economic development organizations, and the investors and lenders who read what they publish.

A data center, a launch complex, a new plant. The announcement lands, the headline numbers follow, and the public argues about what it means before anyone can show them. We analyze and illustrate the region's trends and momentum so its leaders can point to what is working and where the opportunity is. Most often that is a public site built on an indicator people feel in their own lives, gathered from the offices that hold it and kept current every quarter.

Above baseline Baseline

For your company.

A reporting platform built on your own systems, run and updated by us, with a person you can email. The platform, the definitions, and the data are yours.

TodayWith one platform
The report takes days.Numbers land in one place every Monday morning, checked and ready for the meeting.
Two reports, two different answers.One set of numbers everyone works from, with the definitions written down.
Guessing between meetings.Email a question any time and get a plain answer with the numbers behind it.
A dashboard nobody opens.Built with the people who will use it, around the questions they ask every week.

First numbers on a real dashboard within two weeks. Live in about two months.
Systems we have connected: RoofLink, Blackbaud Raiser's Edge, Ellucian Banner, and property management systems.

For your region.

We analyze and illustrate the trends and momentum of a region, celebrate the success, and demonstrate the opportunity.

Most of the calls we get follow a large project: a data center, a launch complex, a new plant, and the billions in headlines that come with it. A mayor can point to numbers that hold up, an investor can trust what they see, and a resident can understand what it means for them.

  1. 1

    Start from the public's question

    A headline number is only the start. Until the rest is public, people fill the gap with guesses. They want to know what it means for them, from a source they can check.

  2. 2

    Pick the indicator everybody understands

    One that people feel in their own lives, so nobody needs it explained.

  3. 3

    Go get the data

    It is not a search away. Getting it takes relationships, phone calls, and patience, and that is most of the work.

  4. 4

    Show it against a baseline

    Over time and against comparable places, so a change is visible without argument.

  5. 5

    Put it where anyone can check it

    A public page with the sources named and the methods shown, corrected as better information arrives.

  6. 6

    Keep it current

    Quarterly updates, and a partner on call when the editor, the board, or the state asks.

For one place the indicator is sales tax. For another it is jobs, permits, enrollment, or housing starts. The method is the same for one city or ten parishes.

It is never too early. Before the numbers move, we set the baseline, name the sources, and build the relationships that make the data flow, so the first update lands when it matters.

Then we walk your leaders through their own numbers, so they can speak to constituents, the press, and investors with facts they can point to.

A public site is scoped and priced as a build, with an ongoing arrangement for the quarterly updates and the questions in between.

Case study: a region sees its own growth.

NELAGrowth.com, built for Grow NELA, the economic development organization for ten parishes in Northeast Louisiana.

10

parishes, quarterly data back to 2021

+20.3%

regional sales tax, Q2 2026 vs Q2 2025

The situation

Meta announced a data center in Richland Parish in December 2024, followed by headline numbers in the billions. Grow NELA knew the impact was real but had no way to show the public what the numbers meant for the people living there.

The approach

We chose sales tax as the indicator because everybody understands it, then collected twenty-two quarters of collections from each parish's designated collector, for all ten parishes, and checked them against each parish's own spreadsheets. The series is set against the region's four-year pattern so the break is visible, and published with sources and methods named.

The result

A public platform, updated every quarter, that a council member, a lender, or a resident can check for themselves. Regional collections for Q2 2026 came in at $113M, up 20.3% on the same quarter a year earlier. For the full year 2025, the ten parishes collected $384M, up $43.4M and 12.7% on 2024. Covered by KNOE (opens in a new tab), KPLC (opens in a new tab), and Magnolia Reporter (opens in a new tab).

The NELAGrowth.com home page

Want to see the unprecedented growth happening in North Louisiana? Visit nelagrowth.com to see the momentum in plain sight!

Gov. Jeff Landry, Facebook, 2026-07-27

NELA Growth was created to provide transparency about the economic benefits being felt directly by Northeast Louisiana communities and citizens.

Rob Cleveland, President and CEO, Grow NELA. Magnolia Reporter, 2026-07-23.

Four years of roughly 3% annual growth, then 20.3% in a year.

Northeast Louisiana sales tax collections by quarter, ten parishes
Sales tax collections, ten parishes, by quarter, USD millions Data and analysis by Crenshaw Analytics

What the engagement looks like

  • Discovery. The question the public is asking and the data that answers it, worked out together.
  • Production. The platform, reviewed together until it is right.
  • Quarterly updates. New data in, figures checked, the story kept current.
  • On call. A block of hours each month for when the editor, the board, or the state calls.

See it for yourself

The platform is public. Pick a parish, change the quarter, and check the numbers against the sources named on the page.

How we work.

Four steps, every time

  • Identify the numbers that answer the question.
  • Find the data wherever it lives: systems, records, PDFs, phone calls.
  • Build the platform around it.
  • Keep it right. Connections checked every day and fixed when they break.

Three ways to engage

  • Projects. A clear question, scoped and priced before we start.
  • Platforms. Your data in one place, live in about two months.
  • Ongoing work. A weekly read on your numbers, daily checks, and answers when you ask.
Michael Crenshaw, founder of Crenshaw Analytics

Who you will work with.

Crenshaw Analytics is led by Michael Crenshaw. He becomes part of every organization he works with, learning what it is like to be from there or to work there, so the numbers answer what people there ask. He has built reporting for roofing, higher education, nonprofit, and property companies, and now does the same work for regions.

When you email a question, he is the one who answers.

The questions people ask first.

What does it cost?

Every engagement is scoped and priced before we start. A project or a platform is priced as a build; ongoing work is priced by the month. We put the number on it during the intro call, once we know what you need.

How fast is it?

First numbers on a real dashboard within two weeks. A full platform is usually live in about two months. A public site follows the same path; the schedule depends on how fast the offices that hold the data respond.

We bought a tool nobody uses. Why is this different?

Because we start with your question rather than a template, and we build with the people who will use it. The result shows the numbers your Monday meeting needs, in plain English.

Which systems can you connect?

Accounting, CRM, operations, and payroll systems, spreadsheets, public records, and PDFs. Past work has connected RoofLink, Blackbaud Raiser's Edge, Ellucian Banner, property management systems, and parish tax workbooks.

Is our data safe?

We work with read-only access wherever possible, keep credentials in a vault and never in email, and never mix one client's data with another's.

Who owns what we build?

You do. The platform, the definitions, and the data are yours from day one. If we part ways, you keep everything and get the documentation with it.

Start with a conversation.

Tell us what you are trying to answer or show. We will say what it would take, and what it would cost.

Scoped and priced before we start. Everything we build is yours.